Without a doubt about Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth

Without a doubt about Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth

WEST HOLLYWOOD, Calif. — I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation as I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app.

Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. Following a 30-second wardrobe change, these people were prepared due to their appointments at a modeling agency on the flooring floor. exact Same individuals: two extremely personas that are different.

A brief elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. What someone wears, and also other clues that are visual down in photographs, can inform a lot of various things about them.

And Tinder thinks why these clues are the important thing to online dating sites.

Within the couple of years since Tinder was released, the smartphone application has exploded, processing significantly more than a billion swipes left and right daily (right means you “like” some body, left means you don’t) and matching significantly more than 12 million people for the reason that exact same time, the company stated. Tinder would not share the number that is exact of regarding the service, saying only it was on par along with other social networking sites at 2 yrs in procedure. But an individual with understanding of the problem said it is approaching fast 50 million active users.