Woo stated JIFFI wasnвЂ™t an epiphany that is sudden instead a culmination of experiences that arrived together in the sophomore 12 months. He viewed the documentary вЂњMaxed OutвЂќ in his Intro to Social issues class and read books that a buddy ended up being assigned for an Urban Plunge solution task. Within the summer time, he did solution task in India for a business that asked him to research predatory lending in tribal areas.
Woo stated he вЂњstumbled acrossвЂќ a predatory financing industry that made him aggravated. He couldnвЂ™t believe the normal debtor paid an APR (apr) of 390 %. In a TEDxUND talk he offered in 2014, he explained the force that is motivational JIFFI.