Stop it with all the barrage of pay day loan adverts

Stop it with all the barrage of pay day loan adverts

As payday lenders bombard consumers that are vulnerable direct marketing, it really isn’t any wonder that some belong to a spiral of debt, particularly at the moment of the year whenever cash is getting tight.

Final summer time, we took down an online payday loan as an element of a that? Cash investigation. We found extensive bad training in industry, including improper loan rollovers and unsolicited increases as time goes by loan amounts provided.

What I didn’t expect, though, ended up being the aggressive degree of targeted marketing which implemented, tempting us to undertake debt that is further.

Non-stop adverts

Every few days offering a variety of promotional deals since borrowing £100 in August, I’ve received an email. In over 60 direct email messages, one business alone has welcomed me personally back once again to ‘your trusted online lender’ with repeated offers of weekend capital, re re payments delivered within an hour or so and loans as high as £1,500.