Making use of Braze, the app that is dating managed to reinvent their e-mail collection strategy and enhance e-mail deliverability. Through simple yet tactics that are innovative they reduced bounce price by 42% and increased open prices up to 3X.
Happn believes contemporary relationship is miing a serendipity that is little. Rather than endle swiping, this leading dating application matches people who have those they’ve croed paths with, providing users an extra possibility at fate. It’s a new—yet natural—twist to a market that is oversaturated. Their 85 million users agree.
To greatly help enable more world that is real among all of their numerous users, Happn switched to Braze to build up healthier, cro-channel engagement campaigns. Their very first challenge: Improving e-mail deliverability.
Happn and E-mail: An Additional Possibility
Because users can signal up with Facebook, which can be often associated with invalid or email that is outdated, Happn initially struggled with a high bounce prices and low available prices inside their e-mail marketing system. So that you can build down a cro-channel that is valuable taking complete advantageous asset of e-mail as a meaging channel, they required a brand new, accurate solution to gather e-mail addrees from users.