The 3 S’s – ease, sociability, and safety – are a solid base for almost any dating internet site. Why does it feel like countless web sites are mysteriously missing all of them using their business programs?
Insert LikeBright, a new dating website launched in Seattle that aims to purge deception from online dating sites world. It really is a tall order, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman tend to be determined in order to meet it. The trio met while their studies at Harvard, and chose to found LikeBright this current year as part of the TechStars, a business that phone calls it self the “no. 1 business accelerator in the world,” system in Seattle.
Their own aim, as explained to Aislyn Green of TechFlash.com, actually complex: “LikeBright is actually a TechStars Seattle startup attempting to create online dating quick, social and not harmful to women.” Ladies everywhere – and plenty of guys – complain concerning insufficient depend on and rampant sleeping that affects online dating services. For most, it is become these types of problematic they’ve given up on online dating sites entirely in favor of time for the original methods of online dating that they’d when refused, like fulfilling through pals or at social events. LikeBright will combat this problem by “developing a dating layer on Twitter to assist ladies satisfy individuals through the folks they trust.”
The inspiration for LikeBright originated from personal experience. Sonya was pushed by an aspire to assist this lady female pals navigate the sometimes-dangerous arena of online dating sites, and wished to spot focus on the problems, typically ignored, that women value regarding on the lookout for really love on the web. Ron, a regular traveler, ended up being stirred to generate a niche site that found his nomadic requirements, and Nick learned with the value of satisfying a night out together through somebody you rely on whenever women friend launched him to their girlfriend.
Before constructing the site, the trio performed 50 alive interviews with women that wanted to discuss their unique encounters with online dating. The replies they received ranged from the hilarious for the horrifying, like “every thing felt good. Then he requested me basically smoked meth” and “he had been 11 and that I needed to drive him residence. He previously walked right across town.” Determined that world lacked a dating site that sets females first, LikeBright was born.
LikeBright is actually devoted to creating an environment constructed on the 3 S’s. Joining the site is easy: it can take 30 seconds to register via myspace Connect. The site encourages sociability by offering consumers a social context for your singles they see and allowing them to interact with pals – affixed or not – on the internet site. And it is safe: females can use LikeBright anonymously, and each and every man on the webpage is vouched for.